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Obsidian — Studio Identity & Site

A full identity system and case-study site for a design practice working at the intersection of brand and product.

Obsidian — Studio Identity & Site
CompanyObsidian Studio
Timeline6 weeks
ServiceIdentity & Web
BusinessCreative Studio
Year2024
Live LinkVisit Site

Overview

Obsidian wanted an identity that felt like their work — restrained, technical, and warm. The new site treats every case study as a long-form essay.

Challenges

Communicating range — brand, product, motion — without flattening the practice into a generic studio template.

Solutions

A bespoke serif paired with a single neutral system, plus a case-study template that scales from a 200-word snapshot to a 4,000-word deep dive.