Studio
Obsidian — Studio Identity & Site
A full identity system and case-study site for a design practice working at the intersection of brand and product.
CompanyObsidian Studio
Timeline6 weeks
ServiceIdentity & Web
BusinessCreative Studio
Year2024
Live LinkVisit SiteOverview
Obsidian wanted an identity that felt like their work — restrained, technical, and warm. The new site treats every case study as a long-form essay.
Challenges
Communicating range — brand, product, motion — without flattening the practice into a generic studio template.
Solutions
A bespoke serif paired with a single neutral system, plus a case-study template that scales from a 200-word snapshot to a 4,000-word deep dive.